W-Hotel used to be a small collection of boutique hotels with an aspiration to go global.

As a member of the team of RDA advertising agency in New York, we co-designed the new W-Hotel worldwide brand identity and global style guides with a series of collateral materials. Developed mockups for presentations and final arts.

This catapulted them into the global brand they are today.

• Stationary
• Print Collateral
• Retouching
• Artwork

Kuna offers luxurious handmade accessories that are sustainably made and ethically produced. 

Each product is unique and inspired by the tradition of Native Peruvian artisans with an unrefined elegance of natural textures that calls for an authenticity and becomes more beautiful within time. 

Several naming brainstorms produced long lists of various words, but what resonated the strongest was “Kuna” in Quechua which means timeless”.

A neutral typeface was selected to design a minimalist monogram to balance the beautiful unexpected details of handcraft.

• Naming
• Logo Design
• Look Book
• Artwork
• Print Collateral
• Photography- Direction

The W-Hotel “Warmth of Cool” campaign showcased the range of W’s portfolio styles and the immersive nature of the properties to create intrigue around the spaces.

Worked with RDA team on the design and artwork of the magazine campaigns

Photographer: Stan Muselik
Agency: RDA

• Editorial Magazine Campaigns
• Photography Retouching 
• Artwork

This W-Hotel "welcome to wonderland" campaign was inspired by "Alice" and designed to show the hotel's evolution from a fashionable, sophisticated luxury brand to a living, breathing and sensual wonderland place to stay.

Worked with the RDA team on the artwork and final arts.

Photographer: Jill Wachter

Hikari is a Japanese sushi bar that will open its doors in Lima, Peru. 

Hikari means light in Japanese. The idea was to create a vibrant identity complementing the interior decoration of the restaurant. The brand and its communications are inspired by the mystic representations of light, creating a symbolic environment that inspire warmth and ignites our senses.

• Logo Design
• Menu
• Packaging
• Artwork

Brand launch for Kew-based start-up “The Balloon Works” specializing in custom balloons for private functions and corporate events. Designed logo, business cards and website.

• Logo Re-Design
• Stationary
• Ecommerce Website Design & Build
• Environmental Graphics

A tasty new identity for a restaurant that mixes crafted organic and inspiring foods with cycling culture.

Everything on their menu is created to nourish the body, heart and mind with the most delicious, creative and healthy foods for bicycle enthusiasts.

• Naming
• Logo Design
• Menu
• Packaging
• Artwork

INKA is an ethnic label brand that incorporates themes from Peruvian folk art with an integration of modern urban artisanship and cultural heritage. 

The mission: 
To honour the ancient cultural heritage of Peru’s fashion with a touch of sophistication and elegance.

The brand identity:
The use of patterns inspired by Inca’s motifs was applied consistency through images to packaging to reflect a Peruvian ethnic colour pallet.

A clean minimalist logo balances these exotic and tropical designs.

To launch, we worked with the photographer Saul Dara to create a collection of style images for the brand.

https://www.latinexperiences.com

Designed and developed a brand identity and online presence for a bespoke luxury travel agency that provides custom high-end differentiated travel programs across South America.

• Brand Story
• Logotype & Stationary
• Print Collateral
• Website Design & Build
• Photo Retouching

LOVE to play with typography as an element for a design solution.

Exótico Ecuador is a brand of products that showcase authentic ethnographic and urban crafts made by local artisans and communities from the Galapagos Islands.

Developed a custom typeface for the logo with a combination of textures, materials and a neutral colour palette in order to accentuate the unique nature of the objects contained within the gallery.

The design proposal draws inspiration from the use of graphic elements found in traditional indigenous woodcarvings with endemic characteristics of the islands.

Designed brand identity for an organisation that supports the social transformation and sustainable development of the Galapagos Islands. They promote their vision through volunteer programs that integrate experimental education and sustainable tourism.

Logo was inspired by the Finches to draw up Darwin’s theory of evolution and the origin of species.

These birds helped Darwin solidify his idea of “natural selection” which can change a species in small ways, causing a population to change colour, size or form over the course of several generations adapting to its environment.

Nashville Symphony

Whitney Museum of American Art in New York